Cookie stuffing is the process where a cookie is 'stuffed' onto a user's computer. This cookie is a tracking method used to track affiliates and their traffic sources. Usually, when you are promoting an affiliate program, you are given an affiliate link. When a user clicks on this affiliate link, they are given a cookie as a tracking method to credit you with the transaction or sale.
What's so good about cookie stuffing? Why should I care about what cookie stuffing? Cookie stuffing is the ultimate method in which you get paid from your affiliate programs. Let's say you are promoting 'Clickbank' products. You only get sales when the user has purchased a product through your affiliate link. When a user clicks on your affiliate link, they are given a cookie with your affiliate id.
Let's say that most internet users are savvy when it comes to affiliate links. They don't want to go through your affiliate link, so they type in the actual sales page and purchase something. In this instance, you are losing your sales because they aren't getting your affiliate cookie.
So they visit your promotion page such as a blog that you wrote about a Clickbank product, and they decide not to go to your affiliate link. Instead, they type in the sales page url on their browser to visit the Clickbank product's sales page.
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